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“We train salespeople all around the world for all the most important firms because they perceive that you just cannot just be a salesman in a store ready for the customer. When the customer is there you need to be very skilled, you need to give the explanation they are expecting,” Lorie says. Levy also suggests customers shall be drawn to businesses who supported charitable causes in the course of the disaster. Levy believes messaging is crucial, pointing to the success of actress Jane Seymour’s US jewelry line, Open Hearts, following the Global Financial Crisis in 2008.

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The popularity of lab-grown diamonds surged in recent years, driven by sustainability considerations and ethical issues. However, business specialists predict a decline in demand as shoppers turn out to be conscious of drawbacks such as lack of rarity and transparency points. Lab-grown diamonds, …