In what has been a very traumatic time for some, jewelry overall appears to have done fairly properly throughout the board,” he noticed. “Jewellery has been significantly wanted as a real treat for shoppers, regardless of the pandemic and the lack of international and home travel. “The analogy I use is that it is like consumers have been let loose to get rid of their ‘cabin fever’ – and they’ve carried out that by shopping for product, and positively jewelry has been on their listing of issues to purchase,” he defined. “Most stores skilled affordable increases on last year’s sales – apart from in Victoria of course – for July to September 2020. However, I don’t think anybody anticipated the large increase in sales in October and November. Colin Pocklington, managing director of Australia’s largest jewelry shopping for group, Nationwide Jewellers, noted comparable trends.

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